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When writing emails, either as a series or as auto responders, if you’re not an experienced direct response copywriter – because you’re the boss, an IT person, or an unpaid summer intern – and have to write them anyway – because you can’t afford to hire a professional, experienced marketing and sales copywriter (ahem!)… Pareto Lawrence
You probably don’t know how to persuade your list to respond positively to your offer(s) more often than not. Nor do you know how to compel the loyalty of your “converted” reader, so that their lifetime value ($) is infinitely more than the cost of their acquisition